Twitter was launched a podcasting company Odeo, exactly three years ago. In a short span of Thirty-six months twitter got millions of users with ultimate popularity.

Twitter has 4-5 million users as of Q4 2008.
Main reason behind the twitter success is dominated of newer users everyday.
70% of Twitter users joined in 2008

Everyday 5-10 thousand new accounts are opened an estimated

By using twitter we can

• Monitor conversations among the users about a brand

• We can promote new products and the latest company news

• We can keep in touch with followers

• We can update our knowledge

• We can announce live updates

• We can host a live event

• We can search the trends in real-time

• We can send direct messages to users

• Search For new Friends

• We can follow industry related people

• We can share live images

• Create community

• Post questions about assignments

• Respond and reply

• Don’t get too personal

• Be engaged

• Answers some questions

Powerful Twitter Marketing Secrets

• Create a Free Twitter Account

• Search for new Friends on Twitter

• Perform a Twitter Search to Find new Contacts

• Send frequent updates

• Respond to the updates

• Answers Questions

So marketing your brand through the Twitter Marketing is essential for all the upcoming businesses. By using latest internet marketing technologies like twitter marketing can increase your brand presence and awareness for getting new customers.

Written by

Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Emerging Twitter Marketing is a post from: FamilyAndHomeLife.com

· What is your website Goal?

· Determine the purpose of your website?

· Determine your target audiences?

· Determine your target age group?

Process:

1. Fix your website goals
2. Study your audience
3. Analyze your competition websites
4. Fix the resources for your website
5. Create a sitemap
6. Start Design

Core Design Process after starting your design

* Design
* Production
* Evaluation

A web design process can give good results. Basic process to follow

* Creative Meeting of the client
* Initial Concept Design
* Website Design
* Review and Presentation to the client
* Website launching

Usability:

Consider Usability also while creating a Creative web Design. Usability plays an efficient role while you are creating a new website.

10 Points to consider in Usability

1. Don’t use frames
2. Use cutting-edge technology
3. Create fresh content
4. Use little animations
5. Use simple URL structure
6. Don’t use hidden pages
7. Don’t use long scrolling pages
8. Use simple forms rather than long forms
9. Use clear navigation
10. Reduce loading time

Best Characteristics of a good creative web site

* Well Organized
* Easy navigate
* Attractive colors
* Attractive Fonts
* Quality Content

By using Creative Web Design Businesses can

* Target new markets segments and customers
* Keep your clients informed about new launch, news, information, support and documentation
* Registrations can done online
* Easy customer support can be provided
* Can promote your website in online and reach new market segments

Most powerful design elements to keep in mind are

* Navigation
* Layout
* Load time
* Browser Compatibility
* Color
* Website design

Written by

Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

reative web design process is a post from: FamilyAndHomeLife.com

Three important factors for success of TQM in emergency services:
1.Participative management
2.Continuous process improvement
3.Managing Teams

Cost management is critical for the sustained quality emergency services because in any agency resources are main concern especially in case of a nonprofit organization. When you are walking on a tight rope, you can’t afford dancing. The cost management is important in controlling a nation’s healthcare expenditure.
Emergency services like fire brigade, ambulance and security and rehabilitation are people oriented, the prevention and reduction of human errors at all level are of vital importance. In case of emergency people are in trauma and emotionally charged up, this makes them difficult to handle. This means that top priority must be given to human reliability with a set goal of 100 per cent. Progressive movement towards this goal is characterized by emphasis on two “Zs”. The two Zs for human reliability:

1.Zero Error: Emphasis on accuracy
2.Zero Delay: Emphasis on urgency

Written by

Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Importance of TQM in Success of Emergency Services is a post from: FamilyAndHomeLife.com

Internet marketing is changing the marketing world, and one of the latest and important trends is using video advertising as part of your online marketing.
So it is an important trend to utilize video search engine optimization (SEO) as well.

Video SEO is a tactical process of increasing the search engine rankings your video. If no. of visits to the video increased this is in turn increases the number of customers to your website, and your Business will increase dramatically.
Combination of SEO with video can leverage your market and increase your website traffic.

Basic approaches to video optimization

• Video Files Metadata Optimization
• Upload Process
• File Names: Clear naming
• Meta Data: Should be keyword rich
• Transcripts: Concept is important
• Inbound / Outbound Linking
• Video Length: Should be short length
• Branding: Company Logo, Website name etc
• Rating
• Tell a Friend
• Social Tagging Options

Tips for video search engine optimization:

• Title, Description and Keyword tags are important
• Anchor text is must
• Use RSS file
• Create a video site map
• Upload, download or embedded should be easy
• Watermark your video with your brand name

Major Players that can support VSEO are

• Youtube.com
• Metacafe.com
• Revver.com
• MySpace Videos
• Vimeo.com
• Dailymotion.com
• Viddler.com
• Yahoo Videos
• Google Videos

Your Video channel should include

Title: It should be your brand or your channel is about

Description

Tags or Keywords

Channel Design: Choose a color similar to your brand look and feel

Brand logo

Layout Properties

Advanced Design Customization: Background image, Logo, Taglines etc

Written by

Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Video Search Engine Optimization (Video SEO) is a post from: FamilyAndHomeLife.com

Viral/Video Internet Marketing is next Generation Marketing.

It is Consumer to consumer Internet Marketing by word of mouth.

Key Steps in Video Marketing:

• Videos Optimization is highly important.
• Market Your Videos through online and achieve good search engine rankings.
• Target your video for right audience.
• Concept plays a key role.
• Need to include easy sharing social media options.

Success Factors in Video Marketing:

• Concept
• Creativity
• Visual Design
• Background Sound
• Consistent flow
• Minimum Timeline
• Choose the right platform to promote
• Identify your audience
• Short ,simple and embeddable

Not to do in Viral Marketing:

• Making your concept too long
• No clear introduction
• Designing a video by expecting results
• Not having valuable information
• Serious and harsh concept

Brands which are successful through Video Marketing:

• Hotmail
• Gmail
• T-Mobile

Viral/Video Internet Marketing can have

• Quick Mechanism
• Consistent Control
• Easy Tracking

Viral/Video Internet marketing can increase

• Brand awareness
• Link Popularity
• Targeted traffic to your website

Key websites to consider in Viral Marketing:
• Blip.tv
• VideoEgg
• Dailymotion
• YouTube
• Veoh
• Google Video
• Grouper
• Jumpcut
• AOL
• Eyespot

Written by

Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Video Internet Marketing is a post from: FamilyAndHomeLife.com

The term strategic window is the limited periods during which the “fit” between the key requirements of a market and the particular competencies of a firm competing in that market is at an optimum. In this paper we will use VXL Instrument’s case to elaborate the concept.
What is VXL’s Business?

VXL Instruments is enabling companies around the world build a flexible, secure, manageable and cost-efficient IT infrastructure. Its range of thin client devices helps enterprises beat the cycle of desktop obsolescence, free internal resources from non-productive functions, and save millions of dollars that is spent in securing systems. The thin client is a server-centric computing model in which the application software, data, and CPU power resides on a network server rather than on the client computer.VXL Instruments won “Highest IT-Hardware Exporter Award in Non-SSI category” for year 2006-2007.
VXL’s Dilemma

VXL Instruments is leading manufacturer of thin client devices and commands 11% share in global market. Its major chunk of sales comes from export to US and EU. The company is trying to explore new market in India for its thin client devices. Competitors like Wyse and HP offer diverse range of product not only in west but also in India. Therefore, it’s high time that company starts thinking about Indian market.
How to market TC in India?

Company’s products like TC23xx and TC73xx are reliable and cost-effective. The (thin client) TC can help in eradicating various pain in server based computing. It is very useful in case of SME’s (Small and medium scale enterprises) where computing requirements are pretty specific. In case of sectors like hospitality, we need to explore various value unlocking features so that they can charge a premium. The major challenges are following:

1. How to provide maximum utility without making product too much complex?

2. How to convince existing clients to change from fat clients to thin clients?

3. How to market TC in India?

Actually the answer of third question will give us a frame work for finding the answers for first two questions.

I will consider VXL a minimum risk taking company. It’s more product centric than customer centric. Therefore, its products are world class but market penetration is not that impressive. Presently, VXL markets its products through client interaction and third party distributors like Priya Limited. This approach reduces marketing expenses but the approach has its own limitations.

In 2005, Mumbai-based distributor Priya Ltd invested $2 million (around Rs 10 crore) in equity in VXL Instruments. The investment was part of the trade finance arrangement that gave VXL $9 million (around Rs 45 crore) aimed at funding its growth.

VXL chalked out expansion plans and a growth strategy with a view to increase its market share of thin client to 25 percent by 2007-2008. It has made inroad in different verticals like ERP, Health, Telecom, Education and Banking with client list including SAP Belgium, Birmingham City Hospital UK, DOT India, British Telecom, IIM Lucknow, IIT Roorkie, Haga Bank Jakarta and HDFC India etc. But presently its market share is much below its target.
Product Awareness & Customer Perception

We can roughly divide the customers into two categories:

* Techno Savvy Customers with financial Muscle: These type of customers, already know about the products (TC) and we need to convince them that thin client is a better option over Fat client. For example Velankani group’s upcoming 5-Star hotel in Electronic City, Bangalore. The Velankani’s are in IT and infrastructure and they are aware about technology and its implementation. According to Mr. R. Shiva Kumar (Manager Information System, Velankani), these types of customers should better be approached when the product is in its embryonic stage. Once they acquire fat clients (FC) for their project, they won’t be interested in TC due to switch over cost. Here we need to market TC as a device which will not only reduce the total cost of ownership but also provide simple solution for all comfort requirements.

* Less Techno Savvy with Medium Range Investment Capabilities: These types of customers don’t have their own IT department. They generally play safe and go for the fat client technology being used by other players in their segment. More over they consider their computing needs are minimal and don’t find IT investments much attractive. Here, we need to educate them about various advantage of server based computing and advantage of TC over FC. These types of firms should be approached for providing total solution.

Market Redefinition

Frequently, as markets evolve, the fundamental definition of the market changes in ways which increasingly disqualify some competitors while providing opportunity for the others. The trend towards marketing “system” of products as opposed to individual piece of equipments provides many examples of this phenomenon. We will discuss this point with the help of Docutel case.

Docutel: This manufacturer of automatic teller machine (ATM’s) supplied virtually all the ATM’s in US up to late 1974. In early 1975, Docutel found itself losing its market share to large computer companies such as Burroughs, Honeywell, and IBM as these manufacturers began to look at the banks’ total EFTS (Electronic Fund Transfer System) needs. They offered the bank a package of equipment representing a complete system of which the ATM was only a component. In essence their success can be attributed to the fact that they redefined the market in a way that increasingly appeared to disqualify Docutel as a potential supplier.
Conclusion

Market redefinition is not only limited to the banking industry; similar trends are underway in scientific instrumentation (Steel, Cement, and Aluminium Industries), process control equipments (Siemens, Vesuvius and SMS redefined the market); the machine tool industry, office & household equipment (VXL is already a player) and electronic control gear as some of the other examples. In each case, manufacturers basing their approach on the marketing of individual hardware items are seeing their “strategic window” closing as computer systems producers move in to take advantage of emerging opportunities. HP has capitalized sufficient TC market by virtue of some aggressive M&A. In India companies like HCL Technologies and Satyam are planning to enter in TC market as a total solution provider. Wipro is also exploring opportunities in SME. We can expect Wipro to venture in this segment, in near future.

As the competition grows SME’s are also becoming lean. Most of firms are following make-to-order philosophy of manufacturing. All these need free flow of materials, information and finances imperative. As the practices are changing, many new applications of networking technology have evolved. Here, we can see a scope for VXL being a consultancy provider and not a mere product manufacturer.

References:

* http://www.vxl.net

* The Windows Embedded Family: An Integrated, Scalable Platform for Building Thin Client Devices(Microsoft)

* Strategic Window: Derek F. Abell(Journal of Marketing)

Written By: Vinaytosh Mishra

Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Strategic Window in Dynamic Market is a post from: FamilyAndHomeLife.com

So it is of three main steps

1. Planning
2. Researching
3. Implementing

Planning:

In Search Engine Optimization planning is the most important aspect. We need to plan the process according to the customer present Search Engine Optimization strategy.
Planning is nothing but a complete process of SEO and the strategy which we are going to implement.
It is key primary part to achieve search engine domination.

Planning primarily includes

• Complete Website Analysis
• Analyzing Keywords
• Analyzing the Competatitors
• Creating a Strategy

Researching:

It is one of the key aspects which in turn provide results according to your decisions.
We need to research the set of keywords and we need to research their competition and we need to fix some targeted keywords. Research also includes competition analysis and their targeted customers and the corresponding outcome.

Implementation:

By taking consideration of above planning options and research reports we can implement the SEO process to achieve target results. But we need to be very careful while implementing this process.
Steps to follow while implementing SEO process

• Regular checking the keyword positions
• Keyword Tracking
• Website Traffic Reporting and Analyzing
• Website Session Tracking

Sometimes we need to change the above strategy according to the competition strategy.
While choosing an Internet Marketing Company for SEO implementation you must be very careful about the above three main steps like

• Planning
• Researching
• Implementation

A SEO Company need to follow these three main tasks.

Your marketing company should adopt these steps to achieve good rankings in the search engines.
Every step is very important while implementing Search Engine Optimization process. So we need to monitor each and every step to have long term results for your Business.
But we should not expect overnight results. We should implement it and we need to have patience for the results.

Written by

Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Search Engine Optimization Process is a post from: FamilyAndHomeLife.com

In the 3 M’s of Business model Marketing play a key role.

3M’s are Money,Management,Marketing

Buying and Selling of and exchannge of goods for an agreed amount.

Marketing is the promotion of products oe service especially advertising and branding.

The 4 P’s of Marketing are

* Product
* Price
* Place
* Promotion

Marketing can be classified as 3C model also

* Customer
* Company
* Competitor

3 conceptions of marketing are

Production concept
Selling concept
Marketing concept

Short Term Factors in Marketing System are

Product
Place
Price
Promotion

Long Term Factors in Marketing System are

Technological
Legal
Cultural
Economic

Different Components of a Marketing Plan:

1. Market Research/Analysis
2. Marketing Objectives/Goals
3. Marketing Mix/Strategy
4. Marketing Budget
5. Market Monitoring and Evaluating
6. Plan Check List

Types of Marketing:

Internet Marketing
Offline Marketing
Word of Mouth Marketing
Guriall Marketing
Email Marketing
Viral Marketing
Print Advertising
Direct Mail
TV and Radio
Organic Search
Pay Per Click
Social Media Marketing
Banner Advertising
Network Marketing
Services Marketing
Evangelism Marketing
Relationship Marketing
Experiential Marketing
Mobile Marketing

New Media Marketing types:

• Internet
• Mobile phones
• IPODS
• PDAS

TYPES OF MARKETING RESEARCH

Exploratory Research : better understanding of the problem dimensions.
Descriptive Research : general understanding of the marketing problem
Causal Research : used to identify cause-and-effect relationship.

Top Marketing Rules:

Rules are Meant to be Broken if needed
Marketing Must Result in Sales and growth
Be unique
Keep a deadline

Written by

Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Introduction to Marketing: is a post from: FamilyAndHomeLife.com

There is a huge range of things .htaccess can do including:

password protecting folders, redirecting users automatically, custom error pages, changing your file extensions, banning users with certian IP addresses, only allowing users with certain IP addresses, stopping directory listings and using a different file as the index file.

Custom Error Pages

The first use of the .htaccess file which will cover is custom error pages. These will allow you to have your own, personal error pages (for example when a file is not found) instead of using your host’s error pages or having no page.

This will make your site seem much more professional in the unlikely event of an error. It will also allow you to create scripts to notify you if there is an error (for example I use a PHP script on Free Webmaster Help to automatically e-mail me when a page is not found).

You can use custom error pages for any error as long as you know its number (like 404 for page not found) by adding the following to your .htaccess file: ErrorDocument errornumber /file.html If the file is not in the root directory of your site, you just need to put the path to it: ErrorDocument 500 /errorpages/500.html

These are some of the most common errors:

401 – Authorization Required

400 – Bad request

403 – Forbidden

500 – Internal Server Error

404 – Wrong page

Then, all you need to do is to create a file to display when the error happens and upload it and the .htaccess file.

Written by

Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Magic of .htaccess file in Internet marketing is a post from: FamilyAndHomeLife.com

Complex images look great on well-printed letterheads, but logo designs like this never survive in small-space press advertisements or on promotional goods. If you want to be recognized instantly, avoid too much detail.

Avoid complicated themes

Your customers will not take the time to interpret or decode a complicated subject, theme or pun. Don’t waste their time or yours with a challenging logo design.

If you have an unusual name…

If you have an unusual name, this will prove memorable by itself, so don’t confuse the issue with a complex logo design.

If you have a common or not so memorable name…

(Assuming you don’t wish to change it!) Bring it to life with a highly distinctive symbol or typographic treatment.

Brand values

Really communicate with your customers by defining your core proposition to them and ensure your logo design expresses these values clearly.

Key rules for Logo Design:

1. Avoid using dark colors , dull colors.
2. You logo design should be simple and clear.
3. Logo should be easy to descrice.
4. Logo should be recognizable and memorable.
5. Don’t use more than three colors.
6. Don’t use cliparts.
7. Don’t use more than two fonts.
8. Make sure your logo should be scalable.
9. Logo should be conceptwise balanced.
10. Choose your target audiance a start designing concept.

Logo Design process:

1. Explain about Your Company and your target audience – The Creative Brief.

2. Choose some sample Logos you liked from other brands.

3. Prepare different options

4. Prepare different color combinations

5.Revise it again and again.

4. Approve Your Final Logo Design.

A good Corporate Identity (Logo) can stand life long for a brand.

Written by

Internet Marketing Company | Internet Marketing : Toputop.com

Creative Web Design : Dotndot.com

Logo Design Process and Steps: is a post from: FamilyAndHomeLife.com